VALID SALESFORCE-MARKETING-ASSOCIATE EXAM DISCOUNT, SALESFORCE-MARKETING-ASSOCIATE PAPER

Valid Salesforce-Marketing-Associate Exam Discount, Salesforce-Marketing-Associate Paper

Valid Salesforce-Marketing-Associate Exam Discount, Salesforce-Marketing-Associate Paper

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 2
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 3
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 4
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Salesforce Certified Marketing AssociateExam Sample Questions (Q35-Q40):

NEW QUESTION # 35
What should a marketing associate use to identify a unique contact across various channels?

  • A. Contact Key
  • B. Email Address
  • C. Mobile Number

Answer: A

Explanation:
A unique contact across various channels in Marketing Cloud is identified using the Contact Key. The Contact Key is a unique identifier assigned to each contact in the system, allowing for consistent identification of an individual across different channels and interactions within Marketing Cloud. This ensures a unified view of the contact's engagement and interactions, facilitating cross-channel marketing strategies and personalized customer journeys.


NEW QUESTION # 36
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

  • A. Random Data Extension
  • B. Filtered Data Extension
  • C. Standard Data Extension

Answer: B

Explanation:
A Filtered Data Extension is the best choice when a marketing associate needs to create a criteria-based subset of an audience from another data extension without using SQL. This type of data extension allows users to apply specific criteria to an existing data extension to segment the audience based on attributes or behaviors without the need for writing SQL queries. This is particularly useful for marketers who may not have SQL skills but still need to perform targeted segmentation. Salesforce Marketing Cloud provides a user-friendly interface for setting up these filters, making it an efficient way to tailor communications to specific audience segments.


NEW QUESTION # 37
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key.
However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?

  • A. Assign the promotion code field as a second primary key.
  • B. Assign the email address as the primary key.
  • C. Assign new subscriber keys to each promotion code redemption.

Answer: A


NEW QUESTION # 38
A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.
What should the associate reference?

  • A. Trailblazer Community
  • B. Salesforce Help & Training
  • C. Salesforce Trust Site

Answer: C

Explanation:
To confirm a possible Marketing Cloud Engagement outage before escalating, the associate should reference the Salesforce Trust Site. This site provides real-time information on systemperformance and security, including updates on incidents and maintenance for all Salesforce products, including Marketing Cloud. By checking the Salesforce Trust Site, the associate can quickly determine if there is an official outage or maintenance event affecting Marketing Cloud services, thereby informing the next steps for escalation or communication with stakeholders.


NEW QUESTION # 39
What is a benefit of enrolling new contacts into a nurture campaign?

  • A. Introduces potential customers to the brand
  • B. Helps meet the number of outbound emails each month that management wants sent
  • C. Communicates previous discount opportunities missed

Answer: A

Explanation:
Enrolling new contacts into a nurture campaign is beneficial as it introduces them to the brand gradually, helping them learn about the brand's values, products, and services. Nurture campaigns are designed to build relationships over time, increasing engagement and fostering brand loyalty.
* Purpose of Nurture Campaigns: These campaigns help educate potential customers and keep them engaged with relevant content.
* Salesforce Documentation Reference: Refer to Nurture Campaign Best Practices.


NEW QUESTION # 40
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